Online research showed that the majority of accidents occur during 5-7 pm. There are a lot of cars in the road at this time, and it becomes darker. Pedestrian scrambles generally lead to safer intersections. When an accident occurs between a driver and a pedestrian, it is usually the pedestrian's fault
After spending an hour watching intersections in downtown San Diego, we witnessed cars making the wrong turn onto one way streets, pedestrians crossing streets when its red for them, and drivers interacting with cyclists and pedestrians to signal who's turn it was to proceed.
We interviewed people who are from other countries, and they were surprised at how cars are allowed to make right turns, even when it is the pedestrian's right of way. Others felt as though a pedestrian scramble was the safest means of crossing streets. Another pedestrian expressed concern that often drivers don't notice him when he is walking
We came up with an idea to utilize the smart street lights that are in place around San Diego. These lights can process images in real time. We want to take that information and display it to drivers so they have an close up view of an intersection. The information relayed would be important street signs, nearby pedestrians and cyclists, and obstructions in the road.
We tested our design with 7 drivers all of different ages and different amounts of experience with driving. We compared how distracted they were using google maps vs our design.
We pivoted our design to be audio based. The app would alert drivers in a situation of danger. This design would mimic a front seat driver who warns the driver of pedestrians, cyclists, and other drivers. This new prototype is called P.A.C (Personal Assistant for your car)
Alexander Chen
Product Design, 3rd year
Marie Schneider
Cognitive Science, 5th year
Tamar Esserman
Cognitive Science, 4th year
Yuka Okina
Product Design, 4th year